InvestConservation looks to provide corporates and investors with high-quality conservation projects in tropical forests.

For projects it invests in 85% of the capital raised goes in to on the ground conservation, which InvestConservation argues is almost double the amount of traditional carbon projects. The firm links each hectare of tropical forest to non-fungible tokens (NFT) with tradable biodiversity and carbon rights to offer a tradable asset. It selects projects in biodiversity hotspots are rigorously selected to have the highest impact in halting biodiversity loss.

Currently, forests represent 23% of climate mitigation yet receive only 3% of funding. This leads to continued deforestation, carbon released, global water cycle disruptions and species extinction.

InvestConservation argues funding is being held back as the majority of conservation funding comes from philanthropy, with carbon markets having failed to fund large scale tropical forest conservation effectively.

"As an avid naturalist, I have traveled to many of the most biodiverse areas on earth over the past decades, and I have seen first-hand their ongoing degradation and destruction," said John Rogers, founder and CEO of InvestConservation. "My background in banking and finance have highlighted the power of capital; financial incentives really do work. InvestConservation brings investment into targeted science based conservation and by doing so we can make a transformative impact. "

Other aspects which the biodiversity manager believes have dampened the growth of conservation efforts include funds from voluntary carbon markets primarily benefitting consultants, promoters, and brokers, instead of being spent on conservation efforts, while major carbon registries actively penalise forest conservation efforts.

In addition it sees an absence of a transparent and liquid biodiversity credit market, coupled with greenwashing concerns and regulatory complexities, leads to inaction.

By using smart technology cutting out costly middlemen, InvestConservation, claims it is able to address this issue. In addition it aims to ensure transparency by integrating boots on the ground with independent data and technology driven monitoring, including satellite and artificial intelligence (AI) analysis of soundscapes.